Why Write a Newsletter?

Posted: 3rd September 2010 by Melissa Altamirano in Pi Digital
Tags: , ,
0

This can be one of the most time consuming and tedious tasks that businesses try to avoid. They’re time-consuming, take revision after revision and must be written frequently and professionally. Although it may seem as if too much time should not go into one task, a newsletter is one of the most beneficial marketing strategies there is. A newsletter can tie up a whole set of ideas and expose them without much money and all at once.

It makes you an expert. People want to work with experts, the best, not the new and stumbling. Even if it is evident that you are new to the business, it’ll help you display the level of your work and ideas which may surpass stumped old companies. Establish your reputation before your tightly-timed sales pitch. Win your audience by ensuring them that you have way more to offer than packages and prices, and that behind the obvious your company comes along with knowledge, experience, and innovation.

The great thing about  newsletter is that it is extremely flexible and all sorts of things can be tied in. Mention your new products briefly, upcoming events, without advertising and it all ends up marketing itself. Anything that can strengthen your relationship with your clients can be written and distributed, which leads up to the next point: subscriptions.

If you have a newsletter, the subscription option will allow for the collection of information for interested clients, or prospective clients. This will allow for them to get your newsletter delivered to them directly which will be a convenience for them, and exposure for you.

Be sure not to distribute newsletters too often, they are to be rich in content and useful to the audience. Informative newsletters are by far more digestable than a marketing speech typed and delivered, which would most likely undo your efforts. A newsletter comes with its marketing perks, but the focus shouldn’t be to advertise, it should be to inform your clients of information that would be useful to them. Serve them, and they will come to you, the expert, if help is needed.

Social Media Etiquette

Posted: 27th August 2010 by Melissa Altamirano in Pi Digital
Tags: , , ,
0

Businesses are  picking up on social media, hiring someone to do it, taking classes, researching strategies, and realizing how much of an impact it can make. It has become a huge part of marketing…but a great majority are doing it wrong. They aren’t  “friending” their friends, but trying to sell, sell, sell.  Treat them as you would if the Internet was not here.

Customers should feel welcomed. The online world requires the same courtesy that in-person interaction would require- if you want the same results. If you would  greet someone when they walk into a physical store, then greet them online. Send them a welcome message, or create a new user section, something that can apply directly to them.

Be responsive. No one wants to be ignored. If consumers post questions, make sure to answer back quickly either on a forum or directly. This will assure them that you are paying attention and fulfilling their needs.

Do not spam. It is so tempting to do this, and market to your customers daily and frequently. Of course, more marketing produces the same results; but the same strategy is used over and over, the client will create a distance and ignore or avoid your efforts. Use variety and avoid looking like a tugging toddler, invest your time in other methods as they will bore your audience less and may help increase results.

Etiquette is common sense, and a little time spent on how to apply it to a less-natural form of communication may skyrocket your efforts, because people still are people behind  their computer screens.

“Remarkable” Marketing

Posted: 20th August 2010 by Melissa Altamirano in Pi Digital
Tags:
0

As Seth Godin puts it, no one is going to notice your product unless you make it “remarkable.” It has to stand out and be different from all of the competing products to be worth searching after. If products evolve, we’re not saying stay old fashioned and never change because soon you’ll be the only old-fashioned producer left; and that simply different will make you stand out. On the contrary, the product must be fresh and innovative, and it should never blend in with the competitor who’s link happens to be right above yours on google search results. Emphasize what makes you unique and people will notice. I’m sure bread was sliced at home before manufactured sliced bread was produced. There is no need to reinvent your product. Instead, take something peculiar about it and run with it, develop it, expand until it becomes remarkable.

Whether you are a writer, a photographer, a fraternity or sorority, a professional sales man, products become easy to market when you start selling a different idea, or a common idea differently that people want to pay attention to.Don’t dismiss an idea because you assume everyone already offers the same services, as long as they’re not putting a spin on in, its yours for the taking- No need to reinvent your product, but instead, market on whatever no one else is marketing on. TOMS shoes markets their one-for-one campaign, Audi has a current commercial advertising how they’re “different,” and Domino’s pizza is advertising that their pizza has been reinvented from the inside out. People want different, clients want remarkable, so whatever your “remarkable” is, market that.

Look at your campaign, now back to me…

Posted: 16th August 2010 by Austin Clements in Big Budget
0

So just how popular was that Old Spice Body Wash campaign? Well according to the case study by the ad agency that produced it, it was “the most popular interactive campaign in history.” Take a look:

Congrats W+K, well deserved.

Market Your Audience

Posted: 13th August 2010 by PiDigital in News, Pi Digital
Tags: , , , ,
0

Doesn’t this video make you feel out of the loop?
It’s clear that advertising is taking a very demographic approach to marketing that is only going to expand.  It’s not only in mall ads, but on interactive ads that appear on social media pages. The idea of marketing a product to a specific audience can be difficult, but they produce the most successful results.
Here are a few guidelines to start, without having to invest in Minority Report creepy stalker screens.
  • Find out who your audience is.
  • Where do they spend their time online?
  • What products do they usually seek?
  • What tone are they more likely to become accepting of?
Be weary of excluding groups, because we all know judging a book by its cover is never completely accurate.The point here is, who is buying your products and how can you reach out to them so that they feel like they’ve found the right place?
Identifying trends isn’t easy to do at first, but becoming observant or even asking customers how they heard of your services can help you understand how your marketing efforts are performing, and where to make the right investment.

This Month in Viral: Hell Pizza

Posted: 9th August 2010 by Austin Clements in Grassroots
Tags: , ,
0

It’s not to often a pizza company comes up with a campaign that’s not focused on a new topping, style, or deal. I mean what else would they have to talk about right? Wrong. Zombies. Take a look at what this pizza shop across the pond has done to make a name in an industry that was thought to only have room for two or three pizza powerhouses. Interactive video storytelling by Hell Pizza.


Even though this in no way makes their pizza more appealing I do know two things:
1. Going going through the videos takes me back to the days of Choose Your Own Adventure books, a time when I probably consumed more pizza than I care to admit and

2. If I ever see their brand in the states I will likely remember having seen this brand.

Kudos to Hell Pizza for developing a great branding effort and an enjoyable time killer.

Why CMS is the Ideal Way?

Posted: 5th August 2010 by PiDigital in Pi Digital
Tags: , , , , ,
0
Are you considering to upgrade or change your website? Is it because of the look? Does it lack some capabilities? Is it always a hassle to upload and remove content? If yes, then it is always easy and ideal to convert to CMS.

CMS?
A Content Management System (CMS) is a software system that provides a simple interface for website creation and administration. Its most famous feature is allowing the administrators, without technical knowledge, to easily update the content of their website. This includes text, pictures, and videos. Moreover, it is almost effortless to add and manage the tools you will need for whatever purpose your website might have. With a CMS, you also do not have to worry about the programming aspect of your website and any information submitted by your users can be automatically e-mailed or stored for you. Additionally, it is fast and secure so protecting your content is never a problem. You can easily incorporate various social media tools like your twitter feeds and the facebook ‘like’ button to expand your online reach. With the right CMS, anything that is available in the web’s current technology is at your fingertips. Below are logos of the most used CMS in the web today, including WordPress.

Why WordPress?
WordPress is one of the many open-source (meaning it’s free to use and modify) Content Management Systems that are widely used today. In fact, it is the most popular blog software because of its “what you see is what you get” feature and its learning curve. With WordPress, updating your website’s content is similar to creating a Word document. There is no need for the knowledge of HTML and CSS. Furthermore, it gives you freedom to add information about the types of content you add on your site which aid in users finding your site easier through search engines. Another WordPress feature is the wide array of plug-ins that it offers which allows you to customize your website from as simple as adding a picture gallery to as complex as an e-commerce website. Overall, WordPress is a powerful tool to utilize in creating your website.

Older Entries